Choose one objective
Name the action you want: a relevant visit, signup, inquiry or purchase.
BEFORE YOUR NEXT CREATIVE TEST
A clearer brief.
A more useful test.
The Campaign Readiness Checklist: twelve checks to align the audience, assets, offer and measurement before your next ad goes live.
Download the checklistDefine the buyer
Specify the audience and the situation that makes your product relevant.
Choose the product story
Focus on one useful workflow, customer moment or supported benefit.
Confirm the proof
Check product claims, asset rights and permission for any customer quote.
Gather authentic assets
Share accurate product screens, packaging, footage and brand guidance.
Write the opening
Give the intended buyer a reason to pay attention in the opening seconds.
Match the placement
Agree length, aspect ratio, captions and any platform requirements.
Align the destination
Make the landing-page message and action consistent with the ad.
Check the follow-up
For signups, confirm consent, expectations and the relevant email journey.
Define the test
Choose the variable to compare, the baseline, budget and review window.
Confirm measurement
Check tracking and name the source for each metric before the campaign runs.
Assign the next decision
Agree who reviews the results and what evidence will guide the next creative round.